#VOTEPROCHOICE targeted digital ads reached over 735,000 Americans during primary

From Governor to school board, prochoice victories make clear: America staunchly supports a woman's right to choose

NEW YORK— National prochoice organization #VOTEPROCHOICE today announced 12 #VOTEPROCHOICE champions won in Tuesday's Democratic primaries. During the primary, #VOTEPROCHOICE reached over 735,000 Americans with targeted digital ads that highlighted candidates' prochoice positions. #VOTEPROCHOICE endorses prochoice candidates in primaries up and down the ballot where choice is severely threatened. 7 in 10 Americans support a woman’s right to choose — and these wins make clear voters are casting their ballot for the pro-choice candidate on the ticket.

“12 prochoice champions just won their primaries— because America is a prochoice nation that staunchly supports a woman’s right to choose. Many progressives, elected officials, and even the Democratic Party, mistakenly treat abortion, birth control and sex education like a live wire — vital and necessary in the world we live in, but they would prefer to avoid it. Abortion is not to be bargained away," said Heidi Sieck, Co-founder and CEO of #VOTEPROCHOICE. "Now we see, time and time again, that we do not need to abandon abortion in order to win. Today's prochoice victories sends a clear signal to Democrats across the country: we can and must put reproductive freedom front and center in races up and down the ballot this year. ”

#VOTEPROCHOICE-endorsed candidates:


Stacey Abrams, GA Governor - won

Lisa Ring, US Congress, GA-1 - won

Sally Harrell, GA Senate, D40 - won

Dawn Johnson, GA Senate, D47 - won

Nikema Williams, GA Senate, D39 - won

Park Cannon, GA House, D58 - won

Shelly Hutchinson, GA House, D107 - won

Luisa Waksman, GA House, D43 - won

Jasmine Bowles, Clayton County Public School Board - District 1 - won


Rachel Roberts, KY Senate, D24 - won

Dustin Burley, KY House, D53 - won


Maureen Skinner, AR Senate, D35 - won

Recent voter behavior research developed by #VOTEPROCHOICE partner National Institute for Reproductive Health revealed that when voters are informed of the threats against reproductive rights in their community, they are ignited into action. #VOTEPROCHOICE is endorsing 300 pro-choice candidates up and down the ballot this year. #VOTEPROCHOICE also issues a Prochoice Voter Guide for the top 23 states where choice is under threat, so prochoice voters will know exactly what a candidates's position is on reproductive freedom.

Since Roe v. Wade was decided by the Supreme Court in 1973, reproductive rights have been losing ground on every front. In 2017 alone, 19 states adopted 63 new restrictions on abortion rights and access. States have enacted 401 abortion restrictions since January 2011. The last seven years account for 34% of the 1,193 abortion restrictions enacted by states since the 1973 U.S. Supreme Court decision legalizing abortion in Roe v. Wade. 58% of American women of reproductive age now live in a state considered either hostile or extremely hostile to abortion rights.